On your bike!

By Admin | 31 October 2017

Nederburg, #DoYourPart, Qhubeka, Team Dimension Data

Now is the time to get active and beat those winter blues by joining one of our award-winning premium wine brands, Nederburg, as they encourage you to #DoYourPart by riding your bike and raising money to get communities across Africa mobilised and moving forward. 


Nederburg believe that cycling, like wine, is complex, intense, requires passion, discipline and evokes real emotion. And so, the partnership with Team Dimension Data for Qhubeka was born. 


Qhubeka, named after a Nguni word that means “to carry on,” “to progress,” “to move forward”, believes that mobilising people with bicycles can change lives by creating access to education, healthcare and economic opportunities. Today the majority of Africa’s rural population suffers from limited means of transportation, having to walk long distances to get to these basic amenities. By providing bicycles to these communities, Nederburg and Qhubeka’s continued partnership enhances lives by simply cutting travel time. This leads to societies having a better quality of life and being able to achieve what would not have been possible before.   


So how can you #DoYourPart?


Get on your bike! Sign up or donate at www.nederburgbelieves.co.uk and you can start logging miles for bike parts or a whole bike, worth £173. You will receive a fundraising cycle pack to inspire you (and your team!) and your bike will be built on the Nederburg vineyard  in South Africa at a special assembly facility which has been built to support this life changing initiative. The facility, which assembles a minimum of 5,000 purpose-built bicycles a year, will not only offer employment to the community, but also provide all employees with their own personal bicycle, enabling them to improve their lives as well.


Not got a bike? Can’t ride?


Don’t worry - Nederburg has thought of everything! They are donating five pence from every purchase of select Nederburg wines, in Tesco stores nationwide. You’ll see the bottles on the shelf as they’ll have a bright collar to make them stand out and you can also enter a competition to win a Cervelo road bike. Yes, you read that correctly, a Cervelo road bike.


If you’d like to know more about Nederburg’s partnership with Team Dimension Data for Qhubeka to mobilise communities across Africa, visit http://www.nederburgbelieves.co.uk/ or search #DoYourPart on social media.


Nederburg also continues to sponsor the Team Dimension Data for Qhubeka pro-cycling squad, by telling a global story for Qhubeka on an international platform around a premium sport. Team Dimension Data for Qhubeka will be participating in the Tour de France (1 July -23 July 2017) and Tour of Britain (3 – 10 September 2017). 






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